• Free Case for Support Toolkit

Build a case for support that helps funders say yes.

Get the free workbook, grant checklist, and Canva template to create a stronger case for support — so your nonprofit can communicate its value clearly, inspire donors, and make every ask more compelling.

Why a strong case for support matters

 A case for support is more than a document. It is the foundation for how your nonprofit explains its mission, impact, and urgency to donors, funders, and partners. When your message is clear, your fundraising gets stronger. When it is vague, opportunities slip through the cracks.

This toolkit helps you organize the right information, shape a stronger story, and build a case for support you can use across grants, donor conversations, sponsorships, campaigns, and more.

What’s inside

The workbook

A step-by-step guide to help you gather the right information, clarify your message, and build a case for support that is grounded, useful, and ready to use.

The Canva template

A customizable template that helps you turn your case for support into a polished handout you can share with donors, board members, funders, and partners.

Practical ideas you can use right away

You will also get tips for using your case for support across fundraising, communications, and outreach so the work you put into it goes further.

Bonus: The grant checklist

A practical checklist to help you focus on the details funders need most, so your case is not just inspiring — it is also useful when it is time to apply.

This is for you if...

  • You know your mission matters, but your message still feels scattered
  • You need a stronger foundation for grants, donor appeals, or sponsorship outreach
  • You want your team or board to explain your work more consistently
  • You are tired of reinventing the story every time you ask for support

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