Meet Shannon Cherry, a nonprofit growth strategist who turns bold ideas into powerful messages, sustainable funding, and measurable social change. With more than 25 years of experience in nonprofit leadership, advocacy, fund development, and marketing, Shannon has helped organizations strengthen their visibility, grow revenue, and mobilize support for missions that matter.
Shannon began her career as the country’s youngest female TV anchor and weather forecaster while still in college, launching her communications career at an ABC affiliate in her hometown before bringing that media discipline and storytelling expertise into the nonprofit sector. Since then, she has helped raise more than $48 million for nonprofit organizations, earned multiple communications awards, and contributed to advocacy efforts that helped change laws and advance a fairer society.
A three-time Amazon best-selling author, Shannon holds a master’s in communication administration and a range of professional accreditations in public relations, human rights, social media, generative AI, and fundraising. Known for her scrappy innovation, strategic communication, and deep commitment to mission-driven work, Shannon brings clients the rare combination of media savvy, fundraising discipline, executive insight, and movement-building experience.
Your nonprofit does amazing work. Now let’s make sure people actually get it.
This free workbook walks you step-by-step through the pieces of a strong case for support—plus gives you a customizable Canva template to pull it all together.
